Job titles continually evolve based on the changing needs of companies. Based on the size of your business, if you regularly have team meetings, leave time on the agenda each meeting for the discussion of 1-2 new ideas. Development consultants can guide these businesses to success by formulating plans that cater to their specific needs.
Therefore, jobs in all the above areas are finally marketing jobs. Market your business and do it professionally. At the end, all businesses are about people. Their role is to identify companies that have synergistic business models and would complement the host company.
In business development, it is essential that hunters spend their time on prospects that might close or else they are wasting their time. Your marketing plan will eventually be a pretty strong part of your professional development plan. Instead of investing millions of dollars in a support function, companies prefer to make capital investment for business expansion and development.
A good consultant will then be able to lead a strategic planning process in which the consultant, you and your staff collaborate on developing an expanded plan in which your ideas and wishes are combined with the consultant’s to create a plan that is much better than anyone alone could create.
Such techniques include, but are not limited to, assessments of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, follow up sales activity, formal proposal writing and business model design.