All companies that wish to make it through in the progressively competitive market today should have adequate promos to keep their brands continuously in the minds of customers. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create , arouse and satisfy customer needs.” In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.
You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction Marketing differs from selling because (in the words of Harvard Business School’s retired professor of marketing Theodore C. Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product It is not concerned with the values that the exchange is all about.
Conceptualizing marketing ideas and product launches are some of the interesting things that marketing managers are in charge of. Giving presentation regarding marketing initiatives to internal and external clients is the mainstay of the marketing manager.
The point is that if you’re looking at running (and growing) a company, one of the key things you need to do early on is determine where your brand fits into the grand scheme, and how that can be leveraged to ensure that you’re able to make the best strategic investments when the time arises.