Small business owners tend to confuse marketing and advertising as the same thing. Conducting any marketing without being clear on your 5 W’s is essentially negligence – it’s a blatant misuse of your company’s time and money. Business to business marketing associates with five distinct concepts – the exchange concept of marketing, the turn of production concept, the product concept, the phenomenon of marketing myopia and the sales concept.
It is quite painful to admit that you do not excel in all areas of your business but it is better to understand it now and not misstep and let your customers down by promoting something that you can’t delivery on. But, you know that if your articles are linked to your social media platforms, friends, professional colleagues, business partners, etc, will get to read your articles.
Be sure that your marketing writing and website writing clearly brand your business and deliver all the needed information. The job of a marketing manager includes all the tasks that relate to brand and business development, product and company advertising, promotional activities, etc.
Market research is an important part of business planning. For larger companies, a marketing initiative can be a theme. Sharing meaningful content allows candidates to follow and engage with the company on social media channels. Having a marketing plan will help you to focus on your target market and to find if there are any gaps in the market that will provide new opportunities for you.
Internet marketing is a relatively new avenue for businesses to achieve their business objectives. After your article spreads across the internet, you may come across one of your articles on a blog or website. Check out the articles below for more information on Sales Management.