Business Intelligence (BI) is the ability to transform data into information and information into knowledge, so as to optimize the business decision-making process. Calculations, sometimes between quite diversely held data elements, allow you to create specific ‘key performance indicators’ (KPIs) such as Profit per Customer and Revenue per Employee. This has emerged from the contributions of the various areas of information such as market intelligence, competitive intelligence and business intelligence.
Using the techniques to extract, transform and load (ETL), data extracts from different sources, are purified and prepared for a load them into a data repository. A retention campaign can be targeted (to this group of customers having high Handset churn score) with new service offer bundled with handset.
Moreover, SAS with its telecommunication specific solution (TIS – Telecom Intelligence Solution) assists in building the data warehouse to hold the required parameters for further analysis. 10. A closed-loop process is often used to optimize business performance.
Henceforth, keeping the emerging trends in business intelligence into picture, app owners should consider the fast moving market standards such CSS for styling, support all HTML5 so that app is agnostic and responsive to all form factors, leverage common frameworks for developing application shells.
The Business Intelligence systems are now available to everyone. Data Analysis: The next stage is to arrange the data collected from Data Sourcing and estimating the data depending upon the current and future trends. SAS is a leading business analytics software and service provider in the business intelligence domain.