Business Intelligence (BI) is the ability to transform data into information and information into knowledge, so as to optimize the business decision-making process. The users compile the data by keenly observing the market forces or Govt. For example: if analysis reveals that many customers have churned from a particular area last month and further investigation has identified that there are frequent call drops (disruptions in service) in that exchange (or BTS area).
Calculations, sometimes between quite diversely held data elements, allow you to create specific ‘key performance indicators’ (KPIs) such as Profit per Customer and Revenue per Employee. This has emerged from the contributions of the various areas of information such as market intelligence, competitive intelligence and business intelligence.
4. Describe what a data warehouse is and how it might differ from a traditional database used for transaction processing. A data warehouse focuses on storage, filtering, retrieval and analysis of voluminous information. Finally, Business Intelligence refers to the set of tools to extract business experience.
In case of CDMA, as the customer is tightly coupled with the handset equipment, the aging of handset impacts the probability of the customer churn. These process improvements allow employees to focus on other important activities of their business since the core support functions would have been handled.
This takes into consideration different aspects of customer’s susceptibility to churn, including the history of people those who have churned in the past and build a data model that generates an easy-to-understand reference numbers (scores) assigned to each customers.