A detailed description of a new or existing business, including the company’s product or service, marketing plan, financial statements and projections and management principles, require a plan to be implemented. Even Industry sectors and all other industries like Aerospace & defence, Automotive, Banking & capital markets, chemicals, communications, education & non-profit energy, utilities & mining, engineering & construction, entertainment & media, financial services, forest and paper & packaging all have business plans.
This section must be as clear as possible so that your readers – whether they are potential investors or future employees or partners – can understand exactly what it is you do. If you can clarify what sector it is in – e.g. retail, manufacturing etc.
It is advisable to start business marketing with a web promotion and development plan. For example, if you are proposing an e-marketing strategy, state the basic reason how that plan’s execution will bring in a lot of business, revenue, and profit. A summary of offering describes the need of capital, its purpose, the securities that the company is willing to issue in exchange of investment, power of investors, nature of investments, and finally the type of investments.
In recent times, the number of new start-ups and emerging businesses has grown extensively. This should include a clear description of all your existing financial resources and what, if any, additional resources the start up will require. This covers who the founders are and why they started the company, what the products or services offered are or will be, and what steps have been taken toward the launch to date.
Every business, big or small, has unlimited scope to grow if it plans and implements proper business growth strategies. Ideally, cost analysis of the various processes and systems should be included, but often, current financial information and projections are used in the plan.