How to Become an Expert in Category Management?
Category management is a strategic approach in distribution marketing. It consists of a set of methods that allow brands to go beyond their usual industrial strategies by integrating the specific needs of customers, such as their buying behavior in store or their use logic of the products they buy. The purpose is to retain them permanently. But this is more easily said than done, to master the field, it is important to become a performing category manager.

What is a Great Category Manager?
Category expertise is not the only field that an expert in category management has to know. A great category manager is a specialist that is able to manage several categories in retail distribution. Those categories can be related to one another or not. A reliable category manager is an expert who has the ability to get up to speed quickly on everything he is in charge of. … Read More...