Business Intelligence (BI) is the ability to transform data into information and information into knowledge, so as to optimize the business decision-making process. Thus, personalized analytics is going to be the most significant business intelligence trend that the industry will notice. A Datamart is a departmental database, especially in storing the data that is specific to the business area. The aim of this stage is to warn the users about various crucial events like poor performance by staff, takeovers, changing trends in market, sales fluctuations and much more..JPG)
The telecom companies can increase profitability by creating a predictive modeling for identifying potential churn candidates and non-revenue earning customers; and can increase revenue and profitability by targeted campaigning and promotional offers which will not only retain these customers but also convert the non-revenue earning customers to profitable revenue earning customers.
The major challenge in implementing a business analytics solution is obtaining …