Globalisation, the expansion of intercontinental trade, technological advances and the increase in the number of companies dealing on the international stage have brought about a dramatic change in the frequency, context and means by which people from different cultural backgrounds interact. Crucially, you will learn cross-cultural management of business activities and people. The programme combines political science, history, international relations, economics and culture studies, focusing on the international dimensions of European policy, governance and administration.
Cross Cultural Negotiations: equipped with their knowledge of the two or more cultures that can be meeting around the negotiation table, a cross cultural consultant advises on areas such as negotiation strategies, styles, planning, closure and etiquette in order to increase the chance of a successful outcome, free from misunderstandings, suspicions and general cross cultural communication breakdown.
In a Business-to-Employee set up, companies offer products or services to their employees in an intranet environment. The influence on effective international management of the changing nature of business interactions between countries is also examined. More companies that engage in some form of international business are involved in exporting and importing than in any other type of business transaction.
A general survey will tell us that prices in most parts of Europe and some of the south east Asian countries would be equally or at times even more expensive than in North America, while it is easier and less expensive to do your business in most countries around the rest of the world.
Cross cultural awareness training is usually a generic introduction into a culture, country, region or religion. In addition, global brands has been able to evolve cultures to a certain degree, and cultures has in turn, affected the nature of global brands. Language skills and an affinity for different cultures are critical assets when marketing internationally.