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Why do I believe good PR and business ethics are inextricably linked? He is a professional, who is involved in serving clients and customers, who wish to sell or buy businesses. However, if he is billing his clients for hours that he did not actually work, he is not using ethical business practices. Ethics is related to all disciplines of management like accounting information, human resource management, sales and marketing, production, intellectual property knowledge and skill, international business and economic system.

Although it is rarely the conscious intent of a business to harm the public interest, reality dictates that the businesses ability to increase profits will determine its success. Bad ethics and dishonesty, greed and rudeness do not help a business at all, and the business will collapse when the customers all go elsewhere, or when the whizz kid crookery is found out and punished.

In fact, these days there …