Business Intelligence (also known as BI) is big business. A data warehouse is a central repository for corporate data and information that an organization derives transaction data, operational systems and external data sources. A traditional database is based on operational processing while a data warehouse is based on informational processing.
The data model generates individual customer’s churn score which ranges from 0 to 1. 5. Data Modeling: In this stage, the analytical data models are created by statistical methods (eg: Logistic regression method) on historical data for churn score prediction and Analytical Base tables are populated by data.
A data mart is a subset of a data warehouse that relates to specific business line. There are several challenges when a business intelligence solution is implemented in a huge scale of millions of customers. 9. A BSC (balanced scorecard) approach for BPM (business process management) is well-know and widely-used.
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