Why do I believe good PR and business ethics are inextricably linked? He is a professional, who is involved in serving clients and customers, who wish to sell or buy businesses. However, if he is billing his clients for hours that he did not actually work, he is not using ethical business practices. Ethics is related to all disciplines of management like accounting information, human resource management, sales and marketing, production, intellectual property knowledge and skill, international business and economic system.
Although it is rarely the conscious intent of a business to harm the public interest, reality dictates that the businesses ability to increase profits will determine its success. Bad ethics and dishonesty, greed and rudeness do not help a business at all, and the business will collapse when the customers all go elsewhere, or when the whizz kid crookery is found out and punished.
In fact, these days there is a lot of talk about environmental footprints and your business ethics will play a role in what your company does to reduce its impact on the environment. In this form, social responsibility is nothing but a modern and open way of flexible management.
Business ethics start with determining what the exact purpose of the business or company is. For example, a corporation has an ethical duty to secure the maximum return to its shareholders. While all of us have sometimes slipped from our ethical pedestal, this suggestion is the ultimate loss of ethics and responsibility in our society.
There are so-called professional ethics, and in particular – business ethics, which includes standards of entrepreneur behavior. I have been involved with several business bankruptcies and none of the owners or employees of these companies felt anything but shame and failure for having left suppliers with debt, employees without a job and customers without a supplier.