Lead generation companies are an excellent investment for anyone relying on a website for clients. Creating and maintaining that site, and ensuring it’s delivering quality leads, is a full-time job! Additionally, getting your site found by search engines is more complicated than business owners might realize.
However, not all lead generation companies are alike, and not all deliver the same results. Choosing the right company is vital for ensuring your investment pays off with quality leads. With this in mind, check out 6 facts you should know when it comes to choosing a lead generation provider for your business.
1. Expert Lead Generation Companies Specialize in Quality Leads
If you’re searching for lead generation companies to generate leads for your business, choose one advertising quality lead. What does this mean? Simply put, an expert lead generation service won’t charge for every call or contact generated by a website. “Tire kicker” leads, or persons just checking around about your service or industry, add nothing to your bottom line.
In turn, a lead generation company shouldn’t charge for poor-quality contacts. Additionally, an experienced lead generation provider ensures a website appeals to serious buyers and converts those visitors to customers. Consequently, you’ll enjoy a better return on your investment with a company that specializes in quality leads, and not just a higher call volume.
2. Remember That Internet Rules Change Consistently!
Having a quality website that generates leads today doesn’t mean your site will continue to perform in the future. Internet algorithms, or how search engines find and rank sites, change consistently. For example, some experts estimate that Google changes its algorithms 500 to 600 times every year!
To keep up with these changes, a website owner needs to check their traffic constantly. It’s also good to note the ranking of keywords used on your site consistently. These tasks are time consuming, as is making needed changes to a site that keeps it ranking consistently! Rather than taking time away from your business just to keep up with these changes, consider using a lead generation service provider instead.
Also, consider carefully using one individual versus a leads generation company. An actual company will have the staff, software, and knowhow needed to ensure your website stays current. While one independent contractor might provide adequate services, a fully-staffed company is more likely to offer the quality services needed to ensure your site continues to perform over the years.
3. A Quality Website Is Only Half the Lead Generation Battle
Creating a quality website is the first step in producing leads for your business. However, that site is only half the battle! For search engines to rank that site properly, it’s vital that you have backlinks to your page. Backlinks are links on other websites that direct back to your page.
Backlinks help Google and other search engines view your website as legitimate. These links also help associate various keywords with your site. However, finding sites that allow you to create these backlinks and then posting content with these links is often a difficult process.
In turn, it’s crucial to rely on a qualified company with experience in creating backlinks. A high-quality leads generation service provider will usually have a long list of contacts and methods used for creating those links. Consequently, they’ll ensure searching engines find your site and rank it properly so potential clients can find you easily.
4. Contractors Especially Need Local SEO
Local SEO is vital for general contractors and businesses searching for clients in their neighborhood specifically. Local SEO refers to any strategy that ranks your site in local searches, or those with specific areas. Contractors and other such businesses need local SEO because their prospective clients often use city names or specific locations in their search.
For example, someone in the Tampa area searching for a pressure washing company is likely to search for “pressure washing contractors in Tampa” and not just “pressure washing.” Obviously adding that local term narrows down their search results, so they don’t need to hunt through hundreds of companies just to find one in their area.
Consequently, it’s vital that contractors and similar businesses use lots of local SEO on their site and elsewhere. However, this isn’t as easy as simply adding city names to keywords. For example, search engines respond to photos with embedded locations. On the other hand, using a city name too often on a site can be a red flag for those search engines.
If you run a business relying on local clients, work with a leads generation contractor specializing in local SEO. That company should understand how to get your site found in searches using local keywords and other such tools. Quality local SEO will improve your site’s ranking and help reduce poor-quality leads from people not in your local area!
5. Paying for Ads Means Lots of Hidden Risks!
Rather than employing a quality leads generation contractor, you might be tempted to pay for Google or other online ads. However, this is a very risky practice! For one thing, consider that most ad companies charge you for clicks, not quality leads. In turn, you might pay for every “tire kicker” or individual simply interested in your business, not for actual leads.
Also, an unscrupulous competitor might click on your ads just to see your costs go up and your profits go down! With this in mind, consider how a high-quality, experienced leads generation service provider ensures maximum return on your investment. That company works to find high-quality, legitimate leads, and won’t charge you for visitors alone.
6. Your Leads Should Be Exclusive and Fresh!
A reputable lead service company offers exclusive, fresh leads! Google ads charge you for clicks, and companies selling potential client contact information might have names and addresses that are years old. However, a high-quality lead generation contractor should offer their leads to only one customer, and will only offer new or current leads.
While a lead generation company cannot guarantee that a potential client won’t also get quotes from a competitor, offering exclusive leads does reduce that risk. Additionally, a lead contractor offering fresh leads means not wasting time with outdated contact information.
Is It Worth Paying for Leads?
Paying for leads is an excellent investment, but only if you hire the right company to provide you with those leads! As said, general or property improvement contractors especially want a company that specializes in or understands local SEO, so you can find potential clients from your area alone. Additionally, you want to work with a company that can secure backlinks and provide top notch content on your site.
Also, compare paying a quality lead generation contractor with using Google ads and other online marketing tools. A leads generation provider tailors their strategies for your business and location in particular. They work hard to ensure their methods stay up to date with changes to search engine algorithms. In turn, you’re sure to enjoy quality leads month after month, and not just when you first post a website!
Lastly, consider that hiring an outside company to generate leads means being able to spend time growing your business, not worrying over your website. You’ll then enjoy maximum profits and growth, if you hire the right lead generation company.