There are at least 8 main indicators for optimizing web pages with seo service. The following is an explanation related to the eight indicators.
1. URL Structure
The first indicator that must be considered is the creation of the correct URL structure and in accordance with the topic discussed. In addition, make sure to also create permalinks or slugs that contain the main keyword from your web content page.
2. Use of SSL/TLS
Since 2014, Google has prioritized websites that use SSL/TLS. With SSL, it can increase the security of user data because it has been encrypted when the data transfer process occurs on the website.
SSL (Secure Socket Layer) certificates are very important in optimizing websites. The way to find out whether your website has SSL/TLS or not is by looking at your URL. If you are still using HTTP, then your website is confirmed to not have SSL/TLS. However, if you have proof of a certificate, then your URL will start with HTTPS.
3. Define Content Topics
After doing some of the preparation above, the next step is to determine the topic you want to master. To get interesting content, with great traffic, we recommend doing keyword research to get more detailed information that is relevant to your business.
4. Define Search Intent
The next indicator is to determine the search intent first. Search intent itself is the division of keywords based on the business goals to be achieved. There are at least four types of search intents, including :
Informational, for the need to provide a wide variety of topic information.
Navigational, to direct keywords to the company / brand name directly.
Commercial Investigation, for commercial needs and comparing two products.
Transactional, namely keywords that are used for needs and increase business conversion value.
5. Create Content Structure
Next, create a good content structure and in accordance with the principles of good article writing. In general it will use the 5W + 1H principle. Don’t forget to create a heading structure, add images, videos or infographics to support the content you create.
6. Adding Meta Tags
The sixth indicator is to add a meta title and …