A business plan is a formal statement of a set of goals, the reasons why they are believed attainable, and the plan for reaching those goals. This is the number one thing a painting business owner should incorporate in their painters marketing plan. You should include detailed information on the different sectors of the target consumers and what are your percentage goals of market share. Finally, if you expect to raise money using investors – whether friends and family or through venture capitalists, you will need a good, strong business plan.
Make sure you include how much money you plan to spend on marketing. Online press releases and articles about the launch of new products and services introduce the target customers to them. This idea has to be given proper structure, with goals, a mission statement, management plans, competitor analysis, etc.
If it makes sense, as in, does it fill a specific want or need and can that need be met, if it is feasible, as in, are there people or businesses who would be interested in buying your product or service at a price that works for you and them explore potential risk, how to avoid some and how to manage others, costs of starting it and keeping it going and financial outlook.
You can also use this plan to build metrics around certain products that can be measured in the future. So, go ahead and start working hard on that creative marketing plan of yours, and surely success will follow. Create short and long term goals and establish time frames for achieving specific tasks and set goals, such as the number of businesses that will post their listing in a week, or in a month.
Based on the market opportunities that you see, set out a strategy for meeting customer needs in terms of locations, vending machines, product lines and pricing. That means that you will want to put the marketing plan in one folder, put the SWOT analysis into another folder, your financial information in another, your processes in another, etc.