Why do I believe good PR and business ethics are inextricably linked? At the same time, the business has a certain social responsibility. Violations of ethics important in business, can lead to expelling the person from the organization and black listing him. Today is a very opportune time to take advantage of the current business environment to present ethical behavior as a requirement, not an option.
It is s subject that can go hand-in-hand with business and when employees and CEO’s alike understand what ethics are about, business can improve. Within every business there are marketing ethics to be considered as well. Good business ethics is a distinguishing quality that can bring unmeasured success to a commercial organization.
Business ethics start with determining what the exact purpose of the business or company is. For example, a corporation has an ethical duty to secure the maximum return to its shareholders. While all of us have sometimes slipped from our ethical pedestal, this suggestion is the ultimate loss of ethics and responsibility in our society.
Several individual factors influence the level of ethical behavior in an organization. That is to recognize that continued public trust is based on the commitment to high ethical standards within the company and that speaks to the equally high standards of the individuals within the company.
While there are some exceptions, business ethicists are usually less concerned with the foundations of ethics (meta-ethics), or with justifying the most basic ethical principles, and are more concerned with practical problems and applications, and any specific duties that might apply to business relationships.