A recent Business Week article titled Just Say No to Drug Reps focused on how pharmaceutical companies influence physician behavior through free donuts, bagels, lunches and dinners. Market America’s business model is based on the business model of any other Multi-Level Marketing (MLM) company, except it is unfranchise and a little complicated. It is important that you take the time to develop your own sound business ideology, as it relates to ethics.
Consideration from the point of view of a businessman is money and performance or the delivery of the said goods and services. To illustrate, United States law forbids companies from paying bribes either domestically or overseas; however, in other parts of the world, bribery is a customary, “accepted” way of doing business.
One’s moral values and central, value-related attitudes clearly influence his or her business behavior. In case of such businesses, you could assist them with online earning options, rather than marketing. Clients are encouraged to develop a set of core values and guiding principles and publish them for their clients and stakeholders to know that this is the way they do business.
Unethical businesses can be profitable on the short run, but can never be truly successful. At the same time, however, you should also try to come up with an innovative marketing strategy that will work for your purpose. Ethics involve what’s going on outside the company walls, like the environmental footprints, and the way you handle your obligations in the community, with your customers, and even with your vendors.
You need to use online marketing strategies which would be applicable for small businesses and would help promote your website as well. The Institute of Business Ethics, whose slogan is “doing business ethically makes for better business”, describes the term business ethics as such.