Web designers have faced many challenges over the last few years. Refinements to search engine algorithms have moved the goalposts for search engine optimisation and now natural queries, social media presence and high-quality, regularly-updated content are far more important than keyword stuffing and link building. Many London houses have had to come to grips with the rise of the mobile web.

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Designing for mobiles

Designing for mobile devices is not a simple task and even the BBC can get it wrong, according to journalist trade newspaper Press Gazette. Clearly mobile web design can be a tough nut to crack and there are many aspects that need to be considered. Perhaps the most basic of these is simple screen size. At home and in the office we tend to use larger PC screens, while even laptops and tablets have pretty sizeable screens; however, mobile devices are far smaller, which means that designers must find better ways of presenting data on small, hand-held devices.

Google responds

Despite these basic problems, the world’s biggest websites know they have to change. Google is responding to demand by favouring mobile-friendly sites, with criteria including the size of the text and the fit of the content across the screen. This in itself provides an added incentive to create a mobile-friendly site, which will now rank higher in search results. Put simply, having a mobile-friendly site is now a form of SEO. So for help and assistance to discuss your business needs in this area its best to contact a London SEO services company at links like elevateuk.com

More challenges

It is not just the size of the screen that differentiates mobile devices but also how people use them, which is why design outfits tackle these new objectives. The websites must be optimised for the sort of input actions that people use on their mobile devices, with these actions including swiping, pinching and resizing.

The situational aspect

An often overlooked factor to consider in mobile web design is the situational aspect. At home or in the office we tend to use our PCs and tablets in a sedentary position and we may have more time to obtain the information we need. This is not always the case with mobile devices, which we tend to use on the go. This means that it must be easier and quicker to get to the information we are looking for.