marketing of business

TikToker Says Brand Asked Her to Create Content for Free

TikToker Kayla Walden posted a now-viral clip that touches upon a phenomenon many micro-influencers (social media accounts with anywhere from 10,000 to 50,000 followers) experience: the expectation of free content creation from brands.

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Tebra Names Kevin Marasco as Chief Advertising Officer

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Tebra, the digital spine for impartial healthcare practices, introduced that Kevin Marasco has joined the corporate as Chief Advertising Officer. Kevin will lead the advertising crew and report on to CEO Dan Rodrigues. As CMO,