NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Tebra, the digital spine for impartial healthcare practices, introduced that Kevin Marasco has joined the corporate as Chief Advertising Officer. Kevin will lead the advertising crew and report on to CEO Dan Rodrigues. As CMO, he’ll lead all features of the group’s advertising applications, whereas Tebra continues in its mission to ship an entire expertise platform purpose-built to fulfill the wants of impartial practices and broaden entry to look after sufferers all over the place.
“We’re excited to welcome Kevin to Tebra,” Dan Rodrigues, CEO of Tebra, stated. “Our group has doubled over the previous 12 months via the merger of Kareo and PatientPop, and Kevin’s huge expertise will assist proceed to drive consciousness and progress of our mixed providing to the market.”
Marasco brings over 20 years of high-growth advertising management expertise. Most not too long ago he served as CMO at Zenefits the place he led a significant go-to-market transformation. This included an organization rebranding and repositioning, a shift to natural advertising channels, and the launch of a product-led progress movement. Beforehand, he served as CMO at HireVue the place he helped the corporate outline a brand new class and develop from 10% to greater than 40% market share, whereas growing income by over 4,000%. Previous to that, he held senior advertising positions at Taleo (acquired by Oracle) and Vurv Expertise.
“Healthcare is among the final multi-trillion-dollar industries to be digitally reworked and it is ripe for consumerization. Tebra’s mission is obvious and needed as sufferers demand a extra trendy and handy expertise. I am honored to hitch the corporate at an opportunistic time for the trade,” Kevin Marasco stated. “My imaginative and prescient is that Tebra continues to be often called a market chief for the unimaginable service and expertise we offer to impartial suppliers, and the corporate is the most effective place for practices and sufferers to attach and thrive.”
Tebra gives impartial healthcare practices with an entire working system for follow success. Late final 12 months, Kareo and PatientPop, cloud-based leaders in medical, monetary, and follow progress expertise, joined forces to kind Tebra to assist the linked impartial follow of the longer term and modernize affected person care. The mixed providing contains trendy web sites, messaging and scheduling, telehealth, EHR, care supply, follow administration, billing, funds, and analytics. Tebra helps over 100,000 suppliers who’re delivering modernized care to greater than 90 million sufferers within the US
Final week, Tebra secured greater than $72 million at over $1 billion valuation to broaden its digital healthcare expertise platform. Led by Golub Capital, this capital infusion will speed up Tebra’s merger plans together with rising market share, increasing the mixed product line, and advancing the brand new model out there.
To study extra about Tebra, please go to the web site.
In 2021, with a mixed mission to unlock higher healthcare, Kareo and PatientPop joined forces to kind Tebra — the working system for the linked follow of the longer term. With an all-in-one, purpose-built platform to drive follow success and modernize each step of the affected person journey, Tebra gives digital instruments and assist to draw new sufferers, ship trendy care, receives a commission shortly, and function effectively. Tebra’s all-in-one platform features a totally licensed Digital Well being Report (EHR), scheduling, insurance coverage billing, affected person funds, telehealth, and extra. To learn the way Tebra is dedicated to enhancing the success and well-being of each sufferers and suppliers, go to www.tebra.com.