Rarely is there the individual who does not encounter an ethical or moral dilemma at some point in his or her business life. Ethical behavior and a culture of ethics will result in many benefits, including: improved employee relations, enhanced worker productivity, positive morale and an enhanced company image. There are economists that assert that, in any competitive economy, ethics are impossible to uphold; that a company can legitimately bypass ethics with the excuse that unethical practices are the only way to make a profit.
A very positive affirmation that your ethics program is a success is when there is an embedded culture where people will make the right choices, even when those choices are difficult, inconvenient, or adverse to the short-term interests of the individual or company.
To compete with larger businesses, it may be tempting to abandon ethics just to make an adequate profit. They assert that to assume that the primary function of a business is to serve its client base in an ethical manner is idealistic and that the nature of a free economy dictates that ethics must take a back seat to increasing profits.
The transparency to the specific goals and outcomes and active management and communication of those results reduces role ambiguity and negative conflict and creates a high performance environment where employees can feel that their contributions are being fairly evaluated against their performance expectations, and those of their colleagues.
One’s moral values and central, value-related attitudes clearly influence his or her business behavior. In case of such businesses, you could assist them with online earning options, rather than marketing. Clients are encouraged to develop a set of core values and guiding principles and publish them for their clients and stakeholders to know that this is the way they do business.