Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities. As a successful internet entrepreneur and internet marketing expert myself, I’ve been using a blended marketing strategy for well over a decade to maximize my reach, increase my exposure and better market to my target audience to grow my online business.
That being said, I’d like to share with you a portion of my marketing planning process that I revisit at the onset of any marketing campaign I engage in – whether for my business or for any of my client’s businesses – it what I call the “5 W’s of Marketing”.
If you’re planning to become a digital marketing manager, getting a master’s level education is one of the first things that you will need to do. Having marketing experience in the digital marketing sector will also stand in good stead when you are applying for a manager’s position.
The other parts include product research, product design, media planning, public relations, product pricing, customer satisfaction, customer support, and the list goes on and on. All these elements work independently but they all work towards achieving the goals and objectives set by the company, sell products or services and build market reputation.
It is also evident that article marketing greatly involves the usage of keywords, and it can be said that its content is purely dependent on search engine optimization Hence, especial focus must be laid on the proper inclusion of keywords, and it should always be checked before submitting that the keywords used are in accordance with the product, package or policy being offered.